Wholesale sourcing for independent retail
The cheapest case is not the cheapest price
Surtivo puts every supplier’s price for the same product side by side, in the same units, so a bigger pack can’t hide a worse deal. Order from all of them in one place. We never touch the money.
21 days free · no card to start · no commission, ever
- Categories
- 83
Supplier A
24/12 OZ
$0.078/oz$22.40
per case · $0.93 ea
Supplier B
24/12 OZ
$0.080/oz$23.10
per case · $0.96 ea
Supplier C
12/12 OZ
$0.087/oz$12.50
per case · $1.04 ea
What a shop sees when two suppliers carry the same barcode.
Your prices live on paper
What you paid last month is in a drawer, in a folder, or nowhere. So a $2 increase on a case you buy weekly goes unnoticed for a year.
A cheaper case isn't a cheaper price
A 12-pack at $12.50 looks better than a 24-pack at $22.40 and costs 11% more per ounce. Nobody does that arithmetic at the counter.
Ordering still means a phone call
Voicemails, texts, a rep's memory. Orders arrive wrong, and nobody has a record of what was actually agreed.
How it works
Both sides get something on day one, before any network exists.
For shops
- 1
Upload a recent invoice
We read it and build your order guide — what you buy, and what you actually paid. It works even for suppliers who aren't on here.
- 2
See what else it costs
Where another supplier carries the same barcode, you see their price per ounce next to yours. Not per case — per unit, so pack sizes can't hide a worse deal.
- 3
Order in two taps
Your order goes straight to the supplier's desk. They confirm it, and invoice you directly — exactly as they do today.
For distributors
- 1
Upload your price file
A CSV export from whatever you already use. We map the columns, normalize pack sizes, and tell you your match rate honestly.
- 2
Choose who sees what
Per item: open to any verified shop, visible only to customers you approve, or quote-only. Your prices are never shown to another distributor.
- 3
Take orders without the phone
Orders arrive typed, priced and complete. Change a quantity and it goes back as a counter-offer, not a silent edit.
What you can source
Built for convenience stores, bodegas, grocers and smoke shops. Tobacco, vape and hemp are deliberately not listed — see below.
Snacks & candy
chips, bars, gum, nuts
Beverages
soda, water, energy, juice
Grocery & canned
staples, sauces, dry goods
Household & paper
towels, bags, cleaning
Health & beauty
OTC, personal care
Dairy & frozen
milk, ice cream, novelties
Specialty & ethnic
regional and imported lines
Store supplies
cups, lids, bags, receipt rolls
For distributors
Your prices stay yours
You decide, per item, who sees a number: any verified shop, only customers you’ve approved, or nobody until you quote them. No other distributor can see your prices under any setting — that’s enforced in the database and covered by tests, not promised in a policy.
- Orders arrive typed, priced and complete — not as a voicemail
- A changed quantity goes back as a counter-offer, never a silent edit
- Import your existing customers and keep serving them exactly as now
- Give each rep a link; you see the accounts they bring in
Pricing
A flat monthly fee, and nothing else. No commission, no per-order fee, no payment processing, no cut of what you spend or earn.
Shops
$10per location / month
- Order guide built from your invoices
- Price history and change alerts
- Compare suppliers per unit, not per case
- Order from any supplier on the platform
- Quote requests to up to 5 suppliers
Distributors
$40per business / month
- Unlimited items and unlimited users
- Per-item control over who sees a price
- Order inbox with counter-offers
- Import your customer list, pre-approved
- Rep links with attribution
21 days free on your first plan · cancel in one click · your rate is locked when you join, even if prices change later
Questions people actually ask
Will my competitors see my prices?
No. A distributor can only ever see their own prices — that rule is enforced in the database, not the interface, and it's covered by tests. Shops see what you publish to them; other distributors see nothing.
Do you take a cut of my orders?
Never. There's no commission, no per-order fee, and no payment processing. You invoice and get paid exactly as you do now. We charge a flat monthly subscription and nothing else.
What if only one supplier carries something?
Then you get your order guide, your price history, and an alert when that item goes up — which is most of the value, and works from day one. We'll tell you plainly when there isn't enough to compare rather than showing you an empty screen.
Do I have to switch suppliers?
No. Most shops use this to order from the suppliers they already have, with a record of what they paid. Comparison is there when you want it.
Is my invoice data private?
Yes. Invoices you upload build your own price record. No supplier is ever shown what another one charged you.
Start with one invoice.
Upload something you already have in a drawer, and you’ll have your order guide and your first price record in about a minute. Nothing to install.